In one week Mercedes Benz Fashion Week Australia starts and as a writer/blogger and fashion lover this means heaven. It also allows fashionistas to dress, be seen and let’s face it judge what everyone else is wearing.  Photographers are out and about snapping the latest street looks and the young bloggers trying to get in their eye so they can get on their blogs.  I love to people watch and observing the “fashion behaviour” is fabulous.  Yes I often get caught up in the whole unreal world but it is only for a week and then I come back to reality with sore feet.  There is a change of location this year, I will definitely miss the back drop of Sydney Harbour now we are going for a more urban look at The Carriageworks.  I reserve my judgement until I have experienced.

Check out my Australian Designers List (a work in progress) to see some of the great Australian designers that will be at MBFWA.

Jayson Brunsdon

Changing the States of Play this summer:
The humble Aussie board short gets a liberal dose of European cool

Australia’s newest beach fashion brand, States of Play, was conceived on a rocky cliff top overlooking Portofino as husband and wife design team, Sonja and Richard Skelton, debated the relative merits of Australian board shorts and tailored European swim shorts.

Which ones are your favourite?  In my house it’s the subs and the islands.

 Click Here or go to http://www.statesofplay.com.

“The label, States of Play, combines carefree Australian style with confident, modern European fashion. Perfect for well-travelled, sun-loving individuals, the 15 print designs in the new Spring Summer 2012 Collection boast summer bright colours and cheeky, wearable patterns guaranteed to set you apart from the surfing crowd.

With colour, humour and detail, the States of Play range promises to move Australian men’s swimwear out of the billabong and into the fashion conscious world of the international jet setter, who is equally as comfortable in a tent in Kenya as on a yacht in the Whitsundays.

Bold, confident and colourful prints are created alongside leading Australian fabric designers and illustrators then digitally sublimated onto the highest-grade polyester, peach skin, suede microfiber available.

Tailoring is casual yet detailed and cheeky designs such as a seahorse print on an orange and pink striped background look great with a tan and could easily take you from beach to bar in an instant.

A tanker print makes great use of colour blocks and adds something different to your standard boardies flower print or business shirt fabric masquerading as beachwear.

States of Play board shorts are lined with a fine, quick-dry mesh for comfortable wear all day long – just perfect for having fun in the sun this summer.

Wearing Suboo to the AMPR Bloggers Breakfast with ASOS bag and shoes by Schutz at High Maintenance.